Velocidi

Velocidi CEO David Dunne and Director of Technology Ovi Roatis are featured contributors in Clickable's recently released whitepaper, The Insider's Guide to Facebook Pages. The paper offers insights into Facebook's role in the digital marketing ecosystem, and provides expert tips on Facebook strategy for businesses. Here is an excerpt:

Introduction: Facebook Pages and Many-to-Many Marketing

Facebook is more than just another channel where businesses can reach their audience. It represents a fundamental shift in the way marketing is conducted. David Dunne, a longtime executive at Edelman Digital and founder of Velocidi, a next-generation digital marketing agency, explains how brands have moved from "pyramid style" marketing - a few people distributing messages to the many - to a model with thousands of participants. "The Increasingly digital world we live in has forced B2B and B2C brands to think beyond their traditional marketing - where a few people decide the brand messages their audiences receive - to programs and campaigns that originate with and revolve around the audience's digital life. Facebook is one of the important aggregators of these audiences. For many brands, there is nowhere else on the Web where you can collect as large of an audience."

Thanks to our friends at Clickable for giving us the opportunity to contribute to the guide. Click here to download the full version.